La Zenia Boulevard: 150 shops, opening hours, Sundays, restaurants and how to get there
Zenia Boulevard is the biggest shopping centre on the Costa Blanca South and, five minutes from the villa, the place for a rainy afternoon, a shop for the week, or dinner when the beach restaurants are full.
Updated October 2026 · Written from Casa Fragata, Punta Prima
In short
About 150 shops: Primark, Zara, H&M, Mango, Decathlon, an Alcampo hypermarket, plus 40 restaurants and cafés.
Shops roughly 10:00 to 22:00; restaurants later; open seven days in summer and on most Sundays and holidays in season.
Free parking, open-air with shade and mist, a playground and a small zoo corner for children, bowling and a cinema.
From Punta Prima: 5 minutes by car, 25 on foot, or the coastal bus along the N-332.
La Zenia Boulevard: 150 shops, opening hours, Sundays, restaurants and how to get there
What is there
An open-air mall built in 2012 around a central plaza with fountains and lawns, so it feels more like a town square than a box. Fashion is the core: Primark, Zara, Pull&Bear, Bershka, Stradivarius, Mango, H&M, Springfield, Women’secret, Decathlon, JD, Foot Locker, plus phone shops, opticians, a pharmacy and the Alcampo hypermarket for the big shop. There is a bowling alley, a multiplex cinema, the Casino Mediterráneo, and a cluster of family restaurants: Spanish grills, Italian, burgers, sushi, Foster’s Hollywood, ice cream.
Opening hours and Sundays
Shops open from 10:00 to 22:00 most of the year, often to 23:00 in July and August; restaurants run until midnight or later. Alcampo opens earlier. The centre opens on Sundays and public holidays through the summer season and on designated Sundays the rest of the year; check the website before a Sunday trip in winter. Spanish sales start in early January and July.
Getting there and parking
From Punta Prima it is five minutes by car: south on the N-332, signposted left at La Zenia. The car park is large, free and shaded in parts, and only fills on wet August afternoons. On foot it is about 25 minutes along the main road, not a scenic walk. The coastal bus between Torrevieja and Cabo Roig stops outside, and taxis from the villa cost very little.
With children, and in the rain
The plaza has a playground, a carousel, a little animal corner and fountains children walk through in summer. Bowling and the cinema (films in Spanish, with some original-version screenings) are the rainy-day plan for the whole coast, so arrive early. Decathlon is the place for forgotten snorkels, rash vests and beach tennis bats.
Staying at Casa Fragata? The villa is at Punta Prima, 280 m from the beach, with La Zenia Boulevard five minutes by car. Check availability.
Staying nearby? Casa Fragata is a private pool villa at Punta Prima, 280 metres from the beach, between Torrevieja and Orihuela Costa. Check availability or see the villa.
Common questions
Is La Zenia Boulevard open on Sundays?
Yes in summer and on designated Sundays and holidays during the rest of the year. Restaurants and the cinema open every day. Check the official calendar for a specific date.
What shops are in Zenia Boulevard?
About 150, including Primark, Zara, H&M, Mango, Decathlon, Pull&Bear, Bershka, Stradivarius, Springfield and an Alcampo hypermarket.
Is parking free at Zenia Boulevard?
Yes, with thousands of spaces.
Is there a bus from Torrevieja to La Zenia Boulevard?
Yes, the coastal bus along the N-332 between Torrevieja and Cabo Roig stops at the Boulevard, via Punta Prima and Playa Flamenca.
Family guide to Torrevieja and Orihuela Costa: water parks, the real submarine, shallow beaches, pirate boats, karting, trampolines, bowling, mini-golf, flamingos, markets and rainy-day backups.
Guide to Punta Prima between Torrevieja and Orihuela Costa (not the one in Menorca): the sandy beach, Cala Piteras cove, the beachfront restaurant and Nautilus, supermarkets, the coastal path, and why it is calmer than the town beaches.
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